
Corporate identity



EMBLEM and LOGOTYPE
This emblem design created for the Lighthouse Association, which has extended a helping hand to many in need in Turkey and on a global scale since 1996 through its aid activities, consists of an aesthetic and original interpretation of a lighthouse in line with the brand's name. The aim was to create a format that was not too distant from the previous brand identity. By interpreting the lighthouse in a completely unique way, the goal was to establish a memorable brand image among the target audience. Additionally, the inclusion of the moon and star designs within the lighthouse emphasizes the national aspect of the Lighthouse Association. The design of the moon also recalls the initial letter "D" of the brand.
The color red used in the emblem design symbolizes vitality, philanthropy, movement, swift access, and nationalism. The logotype design for the Lighthouse is created with a simple, modern, and comprehensible font. The navy blue color used complements the emblem while aiming to establish a robust and firm brand perception.
You can access our logo by clicking on the PDF link.
Font: DINBEK-BOLD - MEDIUM - LIGHT
BLUE CMYK: 100 - 45 - 0 - 14
RED CMYK: 0 - 100 - 99 - 4